What Counts Gets Measured: 2013 Results

Measure 2The Omaha Public Library had 5,785 program, outreach, and community engagement events with a total attendance of 185, 231 in 2013.  The total average attendance for all events was 31.  If you break down total average attendance by audience, the results are 49 for adults, 63 for young adults and 105 for children.  If you further break down the total average attendance by event type and audience, the numbers are still smaller.
figure1
Adult and YA programs reach fewer people per event than either outreach or community engagement events.  Outreach has the highest attendance at children’s events.  Community engagement has the highest attendance at adult events.  Children’s and Young Adult events captured the largest audience share in 2013.  76% of total event attendance was at these events – 60% for Children and 16% for Young Adult.
figure2
Community engagement events were highest for Adults (52%) and lowest for Young Adults (21%).  Program attendance share was 66% for Children, 25% for Adults, and 9% for Young Adults.  Outreach attendance was higher for Children (68%) and Young Adults (24%) than Adults (8%).
figure3
The percentages are very revealing when you compare events against attendance.  84% of adult events (1853) were programs which attracted 51% (22,359) of the total attendance.  Community engagement events were 10% (208) of the adult event total and captured 37% (16,290) of the total adult attendance.  Young Adult Programs were 64% (642) of the total events and captured 29% (8590) of the total young adult attendance.  76% of the children’s events were programs which attracted 54% (59, 927) of the total children’s attendance.  Outreach was 23% (586) of the total children’s events and captured 39% (42,966) of the total children’s attendance.

Posted by Theresa Jehlik, Project Manager

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