What Counts Gets Measured: 2014 Results

Measure 2The Omaha Public Library had 4,953 program, outreach, and community engagement events with a total attendance of 167, 248 in 2014. The total average attendance for all events was 34. If you break down total average attendance by audience, the results are 18 for adults, 28 for young adults and 43 for children. If you further break down the total average attendance by event type and audience, the numbers are still smaller.

Adult and YA programs reach fewer people per event than either outreach or community engagement events. Outreach has the highest attendance at children’s events. Community engagement has the highest attendance at children’s events. Children’s and Young Adult events captured the largest audience share in 2014. 82% of total event attendance was at these events – 69% for Children and 13% for Young Adult.

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Community engagement events were highest for Adults (74%) and lowest for Young Adults (8%). Program attendance share was 77% for Children, 14% for Adults, and 9% for Young Adults. Outreach attendance was higher for Children (79%) and Young Adults (18%) than Adults (8%).

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The percentages are very revealing when you compare events against attendance. 75% of adult events (1591) were programs which attracted 36% (29,572) of the total attendance. Community engagement events were 17% (271) of the adult event total and captured 45% (13,397) of the total adult attendance. Young Adult Programs were 73% (546) of the total events and captured 32% (6874) of the total young adult attendance. 77% of the children’s events were programs which attracted 51% (59, 585) of the total children’s attendance. Outreach was 21% (595) of the total children’s events and captured 41% (47,684) of the total children’s attendance.

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Posted by Theresa Jehlik, Project Manager

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